OVERVIEW:
It is an exciting time for RED VELVET, as we’re continuing our focus on experience strategy, fostering strong client relationships and end-to-end brand solutions via mostly live experiences (post-COVID). Never has marketing been more important to organizations, so to keep up with demands, we are looking to round out our marketing team. We’re looking for a “Swiss army knife” of sorts who can touch multiple facets of the marketing funnel and who possesses a wide range of skills and characteristics. We’re truly looking for a unicorn!
It is an exciting time for RED VELVET, as we’re continuing our focus on experience strategy, fostering strong client relationships and end-to-end brand solutions via mostly live experiences (post-COVID). Never has marketing been more important to organizations, so to keep up with demands, we are looking to round out our marketing team. We’re looking for a “Swiss army knife” of sorts who can touch multiple facets of the marketing funnel and who possesses a wide range of skills and characteristics. We’re truly looking for a unicorn!
At a high level, the Social Media & Marketing Specialist is responsible for putting RED VELVET’s best face forward to the world as well as developing plans to increase interest in the brand and our services. This person oversees all marketing efforts, including management of social media, the RED VELVET website, and outbound and promotional marketing efforts, drawing on the Business Development team for support and input, where needed.
We’re located in Austin, Texas, and we're hoping this person will join our team in Summer 2024.
MINIMUM PERSONAL CHARACTERISTICS & SKILLS:
- Possesses endless curiosity
- Intuitive and perceptive with impeccable listening skills
- Can make recommendations with conviction and confidence
- Excellent interpersonal skills (will work with different personality types across the company)
- Embrace change and open-mindedness
- Scrappy - has an “I can figure it out” mindset
- Moves quickly and acts with urgency, balancing between proactivity and reactivity
- Makes decisions through a ‘sales lens’ (what’s best for RED VELVET)
- Extremely detail-oriented (as managing multiple work streams)
- Strong design eye and skillset
- Is a self-starter
- Passion for brands the RED VELVET brand
- Working knowledge of and experience with the Adobe Creative Suite
KEY RESPONSIBILITIES:
Content Strategy & Calendar
- Responsible for developing annual marketing and content strategy, including goals for the year
- Complete and maintain the MASTER content calendar, tracking the plan for all active and upcoming channels to be activated, where/when appropriate
- Partner with Account team to stay ahead of upcoming programs that can be effectively marketed
- Assist in the development of the brief for the photographer and/or videographer to capture marketing assets and brief in advance of program (AM to write the brief)
- Incorporate program highlights into content calendar and identify opportunities for case studies that can be featured on the website, in marketing materials or proposals
- Partner with Ops team to promote community involvement. Typically a small campaign to encourage the community to gather donations for local non-profits.
RED VELVET Website
- Ensure added/ updated website development is on brand (in accordance with our style guide and website style sheet)
- Update website feed with interesting and relevant content from channels, including “Insights” (blog), program showcases, network updates and industry highlights
- Update “Insights” page
- Publish periodic, consistent blog posts written by designated team members (in accordance to the content calendar)
- Brainstorm insight topics with manager and CEO
- Comment, edit, proofread & add additional internal & external links
- Select compelling header image related to topic
- Publish
- Promote on channels
- Manage/approve comments
- Respond or inform necessary parties to respond
- E.g., if comments are sales or hiring, inform account team or ops
- Update “Work” section when there is a new case study to highlight
- Keep plugins & other Squarespace items up to date
- Analyze user data with Google Analytics (with assistance from team) and make recommendations based on what’s discovered
- Update careers section after Careers Specialist publishes on CareerPlug
- Update team section with new hires after the person has been with the company for three (3) months
Social Media
- Ensure social media posts and updates are on brand and in accordance with our style guide
- Plan, create, publish, and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
- Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Development as FYI and/or to discuss other cross-promotional opportunities
- Develop, implement, and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification
- Collaborate with sales and marketing teams to develop social media campaigns
- Stay up to date with the latest social media best practices and technologies
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Monitor SEO and customer engagement and suggest content optimization
- Respond to general direct messages and comments; moderate user-generated content
- Reach out to team members to share content from their daily networking outings or behind the scenes of event planning
- Take advantage of opportunities to feature partners/clients/colleagues on our social channels via gift-giving, thank you’s, shout-outs, etc.
- Design & implement social media campaigns for follower/ organic engagement
RED VELVET Internal and External Marketing Events/Efforts
- Own the creative asset library, keeping it updated with any brand evolution we may add/modify
- Develop creative assets for internal events and marketing-related events, with support from Creative team
- Manage the internal Adobe Creative Library for Creative team to use.
- Develop Marketing campaign direction and creative assets for external marketing efforts (LinkedIn, Instagram, Google, Print, Digital)
- Assist Director of People & Culture with career fair ideation; how to stand out from the crowd
- Manage photographer and videographer relationships, including new employee headshots w/ Bert McLendon
- Lead onsite communications where necessary/pre-determined
- Manage annual outbound branded marketing campaigns with support from the Business Development team
- Manage client gifts, leveraging the Business Development team for fresh ideas and implementation
Client Program-Related
- Direct Account Leads/ creative director on photography shot list if photos are being used for marketing purposes (vs client hired)
- Lead videography prep and onsite communication, manage photography prep/communication when necessary
- Work with videographers and content creators to produce end-to-end collateral material for marketing purposes and social channels.
- Manage event content/assets after event to ensure each is properly loaded into Google Drive, including event details, keywords & notes about any sharing restrictions, as needed
- Serve as “go-to” for any ad-hoc photo requests from press, PR, or Visit Austin
Awards
- Stay ahead of current awards and new awards, notifying leadership when appropriate
- Inform team and specific pods when a fitting award for their event has been identified
- Counsel team on most compelling photos to include in submission, as well as copy
- Lead awards submissions with input from leadership and/or any other relevant team member
- Manage finances related to general awards
Onboarding new hires
- Get new hire acclimated with RED VELVET brand guidelines, typefaces & email signature (first week)
- Share marketing team responsibilities as part of bootcamp curriculum, coordinate new hire headshots, co-create website bio (third month)
- Order business cards and RED VELVET apparel after three months of employment
- Additional office and CEO marketing needs, as requested
If you made it this far & are still interested, please apply and tell us what makes you ROCK as a Social Media & Marketing Manager. No phone calls, please. We will respond to candidates who have qualified for the first round of interviews.
DISCLAIMER: This job description is designed to indicate the general nature and level of work performed by associates within this classification. It is not designed to confirm or be interpreted as a comprehensive summary of all duties, responsibilities, and qualifications required of associates assigned to this job.
RED VELVET is an Equal Opportunity Employer.
RED VELVET
RED VELVET is a full-service live and virtual experiences agency partnering with global brands to ideate, design and execute their experiential events since 2002. RED VELVET helps corporations create international award-winning event experiences of all sizes. Our team's strength is in listening to our client's goals and translating that to an incredible interactive & creative event experience - fun for the planners and memorable for the attendees.
(ONLY Applies to full time employees)
(ONLY Applies to full time employees)
TEAM MEMBER CRITERIA
When we are looking to expand our team, we are always looking for people who are wired in many of the same ways we are but who also possess complementary skill sets and bring diversity to our thinking, designing and execution. If you thrive on problem-solving, taking a strategic approach to most things in life, holding yourself and others to high standards of excellence, juggling a handful of deadlines each day and pride yourself on doing it all with optimism, you’ll fit right in. Extreme organization and client-facing skills are requirement across all positions as well as being very comfortable and versatile across digital mediums (Microsoft Outlook, Google Drive, Slack, etc). Prior agency/experiential marketing and/or meeting planning industry experience is a huge plus.
BENEFITS
In addition to a great opportunity to work for one of the Best Places to Work (declared in 2015 by M&C Magazine, and 2013, 2018, 2019 and 2020 by Austin Business Journal), all full-time employees receive the following benefits:
- Competitive health plan, with premiums for employee covered and premiums for family members subsidized by RED VELVET
- Monthly HSA Contribution
- Complimentary financial/retirement planning assistance
- 401(k) Plan with Matching Contribution
- Paid Membership to Industry Associations and Monthly Meetings
- Monthly Cell Phone, Fuel and Laptop Stipends
- Annual Education Stipend
- Sit/Stand Desk to burn calories while you work
- Flexible Vacation Policy and Paid Holidays
REFERRAL BONUS!
We know that the best hire is someone you enjoy working with and is a great culture fit for our fast-paced, entrepreneur-friendly, and creative environment. If you know someone who has previous experience in the hotel industry, agency/experiential marketing and/or meeting planning industry, we want to meet them.
What’s in it for you? If a referral is hired full-time and stays at least 1 year with our team, you get $1,000 cold hard cash on their 1 year anniversary with RED VELVET. That simple!
Company Website: www.WeAreREDVELVET.com
(if you already have a resume on Indeed)